Privacy Policy

1. Data Controller

Elite AWRS Ltd is the data controller for personal data collected via this website and our service operations.

Registered office: 1 Queen Street, Walsall, WS2 9NT, England.
Contact: enquiries@eliteawrs.co.uk

2. Data We Collect

When you submit a quote, booking or contact form we collect:

• Name
• Email address
• Telephone number
• Message or enquiry content
• Vehicle details (make, model, registration where provided)
• Postcode or branch preference

We also collect standard server logs (IP address, browser type, pages visited) via Google Analytics to understand how visitors use the site.

3. Legal Basis for Processing

• Service delivery — processing your enquiry and performing the requested refurbishment work is carried out under legitimate interest (Article 6(1)(f) UK GDPR) and, where a contract is formed, performance of that contract (Article 6(1)(b)).
• Marketing communications — only sent with your explicit consent (Article 6(1)(a)). You may withdraw consent at any time by emailing us.
• Analytics — legitimate interest in understanding site usage to improve our service.

4. How We Use Your Data

• Responding to your enquiry or booking request
• Providing quotes, invoices and job updates
• Sending service-related communications about your vehicle
• Improving our website and services via analytics
• Complying with legal obligations (e.g. VAT records)

We do not sell your data to third parties. We do not use your data for automated decision-making that produces legal or similarly significant effects.

5. Retention

Enquiry and customer contact data is retained for the duration of the customer relationship and for 6 years thereafter to comply with our VAT and accounting obligations under UK law. Analytics data is retained in accordance with Google Analytics default retention settings (26 months).

6. Your Rights

Under UK GDPR you have the right to:

• Access — request a copy of the personal data we hold about you
• Rectification — ask us to correct inaccurate data
• Erasure — ask us to delete your data where there is no overriding legal basis to retain it
• Portability — receive your data in a structured, machine-readable format
• Objection — object to processing based on legitimate interest
• Restriction — ask us to restrict processing in certain circumstances

To exercise any right, email enquiries@eliteawrs.co.uk. We will respond within one calendar month.

7. Complaints

If you believe we have handled your data unlawfully you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

ico.org.uk | 0303 123 1113

8. Changes to This Policy

We may update this policy from time to time. Material changes will be communicated via a notice on this page. The date at the top of this page reflects the most recent revision.